Today we are delving “behind the scenes” of one of the most popular Swim and Lingerie tradeshows – Curvexpo. This is an industry tradeshow that for the past 10 years, hundreds of retailers and media influencers visit NEW YORK or VEGAS twice a year to see and buy the next season of Swimwear and Intimate apparel from brands across the world. It is the hub of information and must-go for any serious players in the lingerie industry.
I had the pleasure of having Meghan Murray Cox on our podcast, who is the manager of Senior Buyers and New Brand Business for Curvexpo (New York and Las Vegas) and does promotion for American buyers for the Salon de la Lingerie show in Paris. Listen to Meghan talk about what it takes to make this show so unique, she passion behind her job and why they are leaders in this is market.., and also a few extra funny stories as well.